Service · Brand
Brand Blueprint Intensive
Four weeks to a center sharp enough to build on.
You can feel that the brand is fuzzy, but you cannot say in one plain sentence who you serve and what you do for them. The business grew in layers and nobody stopped to lock the center. So everything downstream inherits the blur: the site, the sales calls, the hiring, the pricing.
What you get
- A positioning statement you can say out loud and a stranger can repeat back
- Ideal-customer definitions sharp enough to disqualify the wrong leads
- A brand voice playbook your team and your AI tools can both write from
- A visual system: type, color, logo usage, and the rules that hold them
- A one-page brand summary the whole team operates from
How it works
Week 1 · Discovery
I read everything you have already built and interview you like a client would. We surface the center that is already there, half-buried.
Week 2 · Position
We lock who you serve and what you do for them. This is the week that makes the other three cheap.
Week 3 · Voice and visual
The playbook and the visual system, built on the locked position so they actually cohere.
Week 4 · Handoff
The one-page summary, the full system, and a working session so your team can run it without me.
A fit if
Service founders between $100K and $1M who have real traction and a brand that grew faster than its center.
Not a fit if
Pre-revenue founders shopping for a logo. The logo is move five, not move one, and this engagement starts at move one.
You walk away knowing exactly who you serve, in one sentence anyone can repeat.